Creative Direction, Identity, Typography Design
As part of the incredible  vision to reimagine Burwood One, home of Australia’s first Kmart—into a true 24-hour, always on, precinct. We were asked to develop a new brand that expressed this future. Bringing together the 8 pillars of place, we creatred a dynamic identity that changes with every minute of the day.

A clock, energy burst, and central meeting point, the new brand provides a framework for vibrant activation and engagement.