BURWOOD ONE
Creative Direction, Identity, Typography Design
Creative Direction, Identity, Typography Design
As part of the incredible vision to reimagine Burwood One, home of Australia’s first Kmart—into a true 24-hour, always on, precinct. We were asked to develop a new brand that expressed this future. Bringing together the 8 pillars of place, we creatred a dynamic identity that changes with every minute of the day.
A clock, energy burst, and central meeting point, the new brand provides a framework for vibrant activation and engagement.
A clock, energy burst, and central meeting point, the new brand provides a framework for vibrant activation and engagement.
![](https://freight.cargo.site/t/original/i/ec531666ba3a7021c42426cbe5ed73625ca1ce98e841b53de825b011731cce5c/BURWOODONE-1.jpg)
![](https://freight.cargo.site/t/original/i/d841150cb8ec039a297f1019fa565310f96ae651e6a162ad0b130541ee655cbd/BURWOODONE-2.jpg)
![](https://freight.cargo.site/t/original/i/3a0bd895445a8ce01cd79bc3fa616619e0d83281743c2016e16fcf65fe94ed23/BURWOODONE-3.jpg)
![](https://freight.cargo.site/t/original/i/5de942809e1d76b58a359f7554b9a09cf028a547ba55a1cf11afa90753e37c1c/BURWOODONE-4.jpg)
![](https://freight.cargo.site/t/original/i/88e9726ca945cfd5355a8ecc5c184933bdc2160acaabb57d1f761046e695758c/BURWOODONE-5.jpg)
![](https://freight.cargo.site/t/original/i/96144a70695fac6534962c5f8b18be2beccae0afa5306faf7277a7f042ddf774/BURWOODONE-7.jpg)
![](https://freight.cargo.site/t/original/i/e951f6bfa82edab76c8eb051cbab2cb59f4534bd1198cf8153f3a07c259eef82/BURWOODONE-8.jpg)
![](https://freight.cargo.site/t/original/i/2a51a9321cefda79c920678b8072d5d6a24f36e825f785812e2893c3066c5d2c/BURWOODONE-9.jpg)
![](https://freight.cargo.site/t/original/i/8a0041123dc62e88a1b2ed2d8f5b958d269d041ed077b946b5edc287c0a56e51/BURWOODONE-10.jpg)
![](https://freight.cargo.site/t/original/i/9c15471d303bb12f13533dd716483ef3659f7185d6d3f9394e47048f2b740090/BURWOODONE-11.jpg)