Creative Direction, Identity, Typography Design
After collaborating on a hotel, Interior architect and designer Linda Boronkay the former Global Design Director of Soho House asked us to help redefine her eponymous brand expression and create an identity that reflected the unique aesthetic she brought to each of her projects.
Inspired by her unique perspective and phenomenal work, we created a heavily customised wordmark that drew inspiration from art nouveau and European classicism. The typographic system we developed was purposefully diverse in application created a layered approach across brand expression.