Creative Direction, Brand Strategy, Brand Identity, Campaign, Design, Experience
Illustrations — Elise Lampe, Andreas Pranoto

Brand strategy, naming, branding, experience Reinventing coffee  in Melbourne—a city  synonymous with it—is no small task. Inspired by the passion, fun and character of the Play-ground team, a new brand was born. One that bucks the trend and celebrates the indivudality of our local roasters.