PLAY-GROUND
Creative Direction, Brand Strategy, Brand Identity, Campaign, Design, Experience
Illustrations — Elise Lampe, Andreas Pranoto
Illustrations — Elise Lampe, Andreas Pranoto
Brand strategy, naming, branding, experience
Reinventing coffee in Melbourne—a city synonymous with it—is no small task. Inspired by the passion, fun and character of the Play-ground team, a new brand was born. One that bucks the trend and celebrates the indivudality of our local roasters.
![](https://freight.cargo.site/t/original/i/9a1652a17d8b7a5f2ffac3b4d0bc303df01feaa5732fa3d1bc32ca4b3b4c6e13/playground_logo.jpg)
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![](https://freight.cargo.site/t/original/i/012ba1e0e312c3abae4cd7a2320070a7ab0ecde193133be6def640648511f580/PLAY-GROUND_STREETPOSTER_01-2500.jpg)
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