PLAY-GROUND
Creative Direction, Brand Strategy, Brand Identity, Campaign, Design, Experience
Illustrations — Elise Lampe, Andreas Pranoto
Illustrations — Elise Lampe, Andreas Pranoto
Brand strategy, naming, branding, experience
Reinventing coffee in Melbourne—a city synonymous with it—is no small task. Inspired by the passion, fun and character of the Play-ground team, a new brand was born. One that bucks the trend and celebrates the indivudality of our local roasters.
