WOOLWORTHS MACRO WHOLEFOODS MARKET
Brand Identity, Creative Direction, Packaging Design
Photography — Tim Jones
Brand Identity, Creative Direction, Packaging Design
Photography — Tim Jones
Studio Payne wasapproached by Woolworths Supermarkets to reposition and evolve Australia's largest better for you brand—Macro Wholefoods Market. We commissioned a custom typeface inspired by local market signwriting to help modernise and evolve the packing and in-store experience. We can't wait to see the brand come to life across over 500 products and 1,000 stores Australia wide.
