Branding Agency Canberra
Melbourne-based. Built for national brands.
Studio Payne is an independent branding and creative agency partnering with Canberra businesses on strategy, identity, campaigns and design.
Some of our most enduring work started in Canberra—brands built here that went on to grow nationally.
How we work with Canberra clients
One senior team, start to finish. The people who pitch the work are the people who make it. Creative direction is led by our founder, Quan, with 20 years’ experience across Australia, the US, Europe and Asia.
In the room when it matters. We work closely with Canberra teams—in person for the moments that count, and seamlessly remote for everything in between.
Built to scale nationally. Our brand systems are designed to travel across cities, sites and channels—like the Little National identity, which grew from Canberra to Sydney and Newcastle.
Featured: Little National Hotel
Little National began as Canberra’s first micro hotel. We defined a new category and built a brand that could scale nationally—since expanding to Sydney, where it was ranked the city’s best hotel at launch, and Newcastle. View the project
Also featured: LDK Seniors Living
LDK is changing expectations of seniors living. We built a brand and campaign around its founding values—Love, Decency, Kindness—for a generation that values individuality and independence. View the project
Get in touch
Something on the mind?
Email us at hello@studio-payne.com
We’re always on the look out for new talent!
Check our LinkedIn and socials for the latest job postings.
Opening Hours
Monday to Friday
9am–6pm
Closed on weekends
& Victorian public holidays
Call Us
+61 (3) 9510 1853
Services
Brand
Qualitative and/or Quantitative Audience Research, Competitor Analysis, Benchmarking, Audience Review, Brand Purpose, Brand Idea, Brand Pillars, Brand Story, Brand Positioning, and Placemaking.
Identity
Visual Identity, Logo Development, Graphic Language, Colour Usage, Art Direction, and Typography.
Direction
Brand Platform Development, Photography, In-Store, Product & Packaging.
Guardianship
Ongoing Brand Curation and Consultation, Production Liaison, Direction, and Oversight.
Verbal
Tone of Voice, Key messaging, Elevator Pitch, Messaging Matrix, Social Extensions.
Copywriting
Campaign, Advertising, Sales/Pitches, Collateral, Website, Social, Editorial, Scripting.
Content
Social, Scripting/Storyboarding, Blogs, Newsletters, Case Studies, Articles, Tutorials.
Concept
Intelligent and compelling campaign ideas that align to your brand and connect with your audiences.
Rollout
Implementation to Print, Digital, Social, Outdoor, Radio, TVC, Point-Of Sale, and more.
Activation
Events, Experiential, Influencers / Ambassadors, Public Relations, Murals / Public Art.
Collateral
Stationery, Marketing Resources, Presentations, Templates, Infographics, Diagrams, Iconography.
Digital
UX/UI Website and Landing Pages, eDM, Social and Social Templates, Display Advertising.
Publication
Editorial, Magazines, Brochures, Programs, Portfolios, Articles, Lookbooks.
Content
Photo and video shoots.
Print
Print production including marketing, livery, and large format.
Specialties
Material boards and boxes, packaging, illustration
Canberra Projects
Explore our local work
Frequently asked questions
Yes. A large part of our client base is interstate and national—including Canberra brands such as Little National Hotel and LDK Seniors Living. We work closely with Canberra teams in person for the moments that count and remotely for everything in between.
The full studio: brand strategy, identity, voice and content, campaigns, design and production. See our services for detail.
With a conversation. Tell us about your challenge and we’ll come back with how we’d approach it. Email hello@studio-payne.com or use the form below.