Little National Hotel
Live a Little

Live a little. This became the mantra behind Little National—speaking to all the luxury you need, and nothing you don’t. Working closely with the marketing team, we developed a simple and elegant brand expression that translated to every touchpoint—from in-room to digital. The identity features a window metaphor—a story of how Little National opens you up to the cities you stay in. A tongue-in-cheek personality was created to create a human brand, one that was clever and sophisticated.

We reimagined Little National Post, a hotel publication designed to engage the hotel’s cultivated traveller. The asset undertook an editorial approach, reflecting iconic magazine design to go beyond what is expected and create something truly memorable.