Osborn House
Luxury and Heritage Collide in the Heart of the Southern Highlands
A luxury hotel with a history from the 1890s, reimagined to combine whimsical design, global influences, and an imagined heritage.
With a history dating back to the 1890s, Osborn House is a luxury hotel of impeccable detail. Working with MAC architects and Linda Boronkay—the branding, interior and exterior expression blend the whimsical atmosphere of the location with eclectic design and influences from across the globe.
Osborn House differentiates itself from other destinations, locally and nationally—with an immersive brand that compliments the hotel’s vision, references its rich history, and sets it apart as a place like no other.
Unifying vision and reality, Studio Payne created an imagined history based on Linda’s inspiration and the site’s true heritage. Motifs, naming, typography, and a curated colour palette were developed to reflect the historical, imaginative, and architectural details. Through subtlety and restraint, we applied the brand throughout collateral to elevate physical experiences and create a sense of escapism.
Osborn House was met with unprecedented success—including being named in the Top 100 Best New Hotels in the World (Travel + Leisure 2023) and noted in The New York Times ‘T List’ as one of Australia’s most desirable luxury destinations.
More Projects
Brand Identity, Signage & Wayfinding
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
