Simple in execution, the brand centres on a starburst derived from 8 pillars. Through this, we created a dynamic identity that changes with every minute of the day. The resulting clock metaphor reflects a burst of energy and a central meeting point. The framework provided a platform for vibrant activation and engagement—talking to the 24-hour nature of the precinct. Studio Payne developed an elevated colour palette and guidelines to allow the brand to evolve at the time, across the development period, and into the future vision.