Genius Childcare
Inspiring a Generation

Experience Strategy Brand Identity Campaign Art Direction

Establishing a platform “Inspire a Generation” to highlight that inspiration serves as the foundational building block for creativity and growth.

The identity was built around the concept of foundational building blocks. We developed a versatile identity system that used these building blocks to form the logo and brand mark, as well as a system for designing the custom font, iconography, and wayfinding elements.

Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne – campaign and outdoor advertising

Studio Payne launched a repositioning campaign about empowering kids sense of play and discovery, and letting them discover their own genius.

 

 

Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne
Genius Childcare brand identity and campaign by Studio Payne

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Creative Direction Campaign, Production Management

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Selected Clients

Retail
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Lifestyle
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Hospitality
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Quincy
Place
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
LDK
Amber Property Group
CAPAX
Toga Group
Far East Group