TFP
Setting the Bar for Wellness
Total Fusion Platinum (TFP) redefines the wellness landscape in Australia, offering a groundbreaking experience that blends luxurious design with cutting-edge technology. With its award-winning architecture and diverse wellness offerings, the brand’s launch campaign captured the essence of this multisensory sanctuary, positioning TFP as the future of holistic health and fitness in Australia.
Total Fusion, a well-established Brisbane brand, sought to redefine wellness in Australia with its latest development, Total Fusion Platinum (TFP). With a vision to set a new benchmark, TFP is a wellness experience unlike anything the Australian market has seen. Designed to cater to an elevated demographic, the brand’s identity stands apart, embodying a global mindset born out of the need to offer more than just another fitness centre.
With award-winning interiors and architecture, the project blends the elegance of a Roman bathhouse with cutting-edge technology, creating a sanctuary that draws inspiration from elite Olympic training facilities and luxurious rooftop relaxation spaces.
This monumental health club and gym experience features state-of-the-art strength and cardio training areas, 10 dedicated studios, rooftop recovery lounges, an urban farm, co-working spaces, day spa, medi spa, healing lounge, dog daycare, and a kids’ crèche. The launch campaign captured the essence of the entire multisensory wellness experience, highlighting each unique element. Through carefully curated photography and talent casting, the campaign brought TFP’s transformative space to life, cementing it as the future of wellness in Australia.
Featured in publications from Vogue through to Broadsheet —TFP has been named the best wellness development in the country. Memberships have been filled—with waitlists for any new sign-ups.
Awards include:
– Best Health & Wellbeing Space for Asia Pacific: 2024 INDE Awards
– Shortlisted for the 2024 Dezeen Awards
Collaborators Launch Campaign
Photography
Steven Chee
Talent
Jordan Barrett, Rae Rodriguez
Styling
Molly King
Hair & Makeup
Nicole Thompson
Collaborators 2024 Campaign
Photography
Troy Freyee
Talent
Carla Martinez
Styling
Molly King
Hair & Makeup
Penny Antuar
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
