NOMBOX
Ready-to-NOM meals
NOM down on these takeaway classics. We relished the task to bring pops of colour to the shelves with the new NOMBOX range—available instore and online at Coles stores across Australia.
We were asked by The Green Group to develop packaging for a ready-to-eat meal range, targeting singles, couples, and families with teenagers who often consume meals out-of-home.
Positioned as a flavourful, and filling alternative to junk food, the meals needed packaging that emphasised convenience and quality for lunch, dinner, or snacking occasions—leading us to create a solution that resonated with health-conscious consumers, conveyed substance, and stood out on shelves.
Studio Payne crafted a vibrant, engaging packaging design that perfectly aligned with the brand’s flavour-forward positioning.
Featuring bold, pop-art-inspired graphics and modern typography, the design communicates key benefits like “Ready in 90 Seconds” while establishing a cohesive visual identity through colour-coded SKUs. Professional food photography highlights the savoury appeal of the meals, with the final impact on shelves drawing the attention of consumers across Australia.
In their first month of launch, the five SKUs delivered more than $4.5m in retail sales and the continued success has been extremely positive for the retailer who is now looking to expand the range.
Collaborators
Photography
Isamu Sawa
Stylist
Ray Chaisiwamongkhon
More Projects
Branding, Packaging
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
