NOMBOX
Ready-to-NOM meals
NOM down on these takeaway classics. We relished the task to bring pops of colour to the shelves with the new NOMBOX range—available instore and online at Coles stores across Australia.
We were asked by The Green Group to develop packaging for a ready-to-eat meal range, targeting singles, couples, and families with teenagers who often consume meals out-of-home.
Positioned as a flavourful, and filling alternative to junk food, the meals needed packaging that emphasised convenience and quality for lunch, dinner, or snacking occasions—leading us to create a solution that resonated with health-conscious consumers, conveyed substance, and stood out on shelves.
Studio Payne crafted a vibrant, engaging packaging design that perfectly aligned with the brand’s flavour-forward positioning.
Featuring bold, pop-art-inspired graphics and modern typography, the design communicates key benefits like “Ready in 90 Seconds” while establishing a cohesive visual identity through colour-coded SKUs. Professional food photography highlights the savoury appeal of the meals, with the final impact on shelves drawing the attention of consumers across Australia.
The packaging helped the five-SKU range make a strong retail debut, paving the way for further expansion.
Collaborators
Photography
Isamu Sawa
Stylist
Ray Chaisiwamongkhon
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