Play-Ground brand identity and campaign by Studio Payne – logo

Play-ground
playful coffee

Experience Strategy Brand Identity Campaign Art Direction

Brand strategy, naming, branding, experience Reinventing coffee  in Melbourne—a city  synonymous with it—is no small task.

Play-Ground brand identity and campaign by Studio Payne

Inspired by the passion, fun and character of the Play-ground team, a new brand was born.

Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne
playgroundlanguage copy logo
Play-Ground brand identity and campaign by Studio Payne

The approach bucks the trend and celebrates the individuality of our local roasters.

Play-Ground brand identity and campaign by Studio Payne – cards
Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne – cards
Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne
Play-Ground brand identity and campaign by Studio Payne

More Projects

Creative Direction Campaign, Production Management

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Selected Clients

Retail
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Lifestyle
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Hospitality
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Quincy
Place
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
LDK
Amber Property Group
CAPAX
Toga Group
Far East Group