Play-ground
playful coffee
Brand strategy, naming, branding, experience Reinventing coffee in Melbourne—a city synonymous with it—is no small task. Inspired by the passion, fun and character of the Play-ground team, a new brand was born. One that bucks the trend and celebrates the individuality of our local roasters.
When rebranding Australia’s premier early education brand, we defined the brand, developing the platform “Inspire a Generation”. The identity was inspired by the idea that inspiration can create anything from the fundamental building blocks.
When rebranding Australia’s premier early education brand, we defined the brand, developing the platform “Inspire a Generation”. The identity was inspired by the idea that inspiration can create anything from the fundamental building blocks.
More Projects
Creative Direction Campaign, Production Management
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
