Rialto
A Melbourne Icon

It was important for Studio Payne that by rebuilding and re-energising Melbourne’s icon for today, the website still honours the history it continues to write.

Through the animated timeline, Rialto is able to celebrate their past—and particularly their 40 year anniversary—while allowing space for continued growth and engagement with the digital age decades after its inception.

The digital experience allows users to easily explore, diving into content in a way that is logical but never dull. Their site is designed to flex with them and built to be manageable for their team. Every interaction invites you to explore, balancing aesthetics with usability effortless, never compromising on form or function.

This experience has flowed into the physical space, with aligned media wall graphics for event promotion showcasing the custom wordmark that integrates Rialto’s recognisable monogram—also featured in the existing Rialto logo and the website’s new loading animation.

The Rialto display suite needed to be just as flexible as the brand and refreshed website.

Housed in custom powder-coated Rialto blue frames, the content—alongside digital screens—showcased the local amenity and lifestyle of the precinct for potential new tenants, with the ability to be moved to a new location if the floor was leased during this time. The experience aligned with Rialto’s conviction and vision—adapting to change and continuing to shape the legacies of the future.

Together with positional markers and window decals that functioned as viewpoints for local landmarks from the level’s viewline, the display suite presented Rialto as a precinct as one of Melbourne’s icons and surrounded by the best the city has to offer.