Google Pixel 6a
For All You Are
Inspired by the customisable Google Material You interface, the Pixel 6A campaign centred on user personalisation. The global launch campaign showcased how the Pixel 6A adapts to individual styles, creating a visually cohesive and user-driven experience that resonates across markets.
Crafting the key visual for the Pixel 6A range, the project started with a widget design inspired by the customisation ability of Google’s Material You interface. The collage effect blends personality and product, resulting in a versatile toolkit that could adapt across the entire product range and for each touchpoint of the global campaign.
The creative execution was applied across out of home, digital, point-of-sale, direct-to-customer and global advertising with the 6A became the best-selling Google A phone in history.
The key campaign and product photography was utilised through the global campaign and throughout Google launch presentations.
Collaborators
Talent Photography
Paola Kudacki
Product Photography
Ben Pogue
Element Photography
Isamu Sawa
Styling
Max Ortega
Makeup
Zenia Jaeger
Hair
Evan Frausto
Talent
Sana Azim, Kylie Lauren, Masa Nyunonya, Madani Ba, Olivia Burgess, Yerim Ko
Production
Chee Productions
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
