Google Pixel 7a
An Expression of Colour
Launching the global product campaign for Google’s Pixel 7A, Studio Payne was inspired by the diverse individuals in front of the screen. This concept reflects a world of perspectives, bringing the product to life through a universal lens.
The 7A celebrates individuality, joy, and accessibility. Our campaign focuses on product colourways and a universal idea of expression—connecting with people regardless of culture, language or country.
Inspired by individuality, the campaign spotlights the product’s personalisation ability. The energetic aesthetic was a tremendous shift—moving into a vibrant product territory.
World-leading photographers in London and Stockholm were selected to translate quality and craft. The resulting creative is full of life and reflective of being ‘the people’s phone’.
Beyond the Pixel phone, Studio Payne was engaged to extend the visual toolkit to the Google Pixel Fold, Google Pixel Watch, Pixel Tablet, and Buds.
The 7 series campaign received the best pre-campaign testing performance in Google Pixel’s history.
Collaborators
Talent Photography
Jacob Sutton
Product Photography
Gustav Almestål
Film
Future Deluxe
Stylist
Tracey Nicholson
Hair
Cim Mahony
Makeup
Niamh Quinn
Talent
Nanaho Ezaki, Tosin Bodija, Radhika Patel, Antonino Russo
Global Production
Chee Productions
London Production
Creative Blood Agency
Google Team
John Moon, Tori Robertson, Cindy Carrandi, Cori Roberts, George Garcia
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
