Encouraging locals to support and explore Victorian makers and attractions during lockdown, showcasing local produce and culture through personal stories and immersive imagery.
The Victorian Government aimed to encourage Victorians to support local makers, creators and producers—exploring their state from the confines of lockdown.
In collaboration with SIRAP productions, we developed a campaign for the engagement and exploration of local attractions. We highlighted incredible makers, showcasing their world and telling stories through imagery and personal narrative. ‘Click for Vic’ enabled people to explore events and activities from local produce to culture. The campaign included TVC content, photography, radio, print and OOH advertising.
The campaign’s success led to an additional $8.5million pledge by the Victorian government to continue to support the initiative. ‘Click for Vic’ is one of Visit Victoria’s most successful initiatives, generating record-breaking website visitation in excess of 200% sales increases for many local makers.
Collaborators
Collaborator
SIRAP
Photographer
Caitlin Mills
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
