The concept highlights Pixel’s key features of macro, cinematic, and night modes. Through artistic visual metaphors—macro-mode with intricate flowers, cinematic mode with butterflies and hummingbirds, and night mode with neon-lit silhouettes—we crafted a striking, conceptual narrative that positioned Google’s products against premium competitors.

This shift from aesthetic to conceptual design demanded significant stakeholder trust, management, and a bold new direction for Google.

For the launch of Google’s first wearable, Studio Payne created a series of assets that showcased the various modes and features available on the Google Pixel Watch. The conceptual approach was to show how the watch could be used to express individuality while demonstrating its functionality for daily use. The watch landed Google as #2 in wearable tech.