Eva
A Sofa as Personalised as You.

Eva is dedicated to making people feel at home through thoughtful design and production choices that create a warm, welcoming, and comfortable atmosphere. The brand was looking to launch new colourways of their best-selling sofa, marking the first campaign since an Eva brand refresh.

This project aimed to capture Eva’s brand positioning while delivering a compelling product-focused campaign. Creative and strategic thinking were essential to ensuring that this new campaign expression set the tone for a cohesive and seamless overall brand experience—telling a story of how the product is as unique as the individuals who use it.

The campaign successfully created strong colour stories and compelling characters—resonating with target audiences perfectly.
— +35% sales uplift against 30% target
— Brand keyword search volume increased by +35%