ISPT
Reimagining a Legacy
Refreshing one of Australia’s largest property fund managers with a digital and scalable identity—retaining brand equity while expanding to a system that emphasises performance, people, and the planet.
ISPT is one of Australia’s largest unlisted property fund managers. Strategic changes have transformed the brand into an energetic business of the future, providing better outcomes for performance, people, and the planet. To signpost this change, the brand called for an evolution, a way to resonate with new audiences, and an approach that could scale across a digital ecosystem.
Rather than reducing the logo to a wordmark, we maintained the unique equity of the existing mark—whilst expanding the brand world in a way that rang true as ISPT. Digital-first, the identity reimagines ISPT to be human-focused and impactful—telling a story beyond property, of creating better futures. The holistic system ties framing devices, infographics, iconography, and graphic patterns together into a consistent language.
Within its initial months, the identity increased website session traffic by +12% and engaged sessions by +17%. There was a +50% increase in event sponsor recall recorded at the 2024 Mother’s Day Classic Sydney event as part of ISPT’s national partnership and activation.
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
