INSTAMOVE
They’re moving people
Instamove called for a brand to carry their momentum—reflecting tech-driven service, national expansion, and a human connection at every touchpoint. We created a digital-first identity with the right balance of innovation and warmth. From the bold Electric Crimson to a snap-icon system that scales across platforms, this is a brand designed to go places.
It’s difficult to predict the exact parameters of a move, especially if people are underestimating its size or are underprepared with packed items. Instamove is making it easier to shift for customers and their team through leading technology and a focus on care. A brand refresh would be an opportunity to tell their story clearly and stand out as the industry disruptors they are.
We saw the real people behind the brand. Inspired from a place of creating better opportunities for business owners and improved outcomes for those on the move, Instamove is built on good people wanting to do good things. They’re not a white-glove service of formalities, they’re the kind of people you would welcome into your home. They’re not all the frills and none of the fuss, so whether they’re moving a mountain, a design project, or a spontaneous marketplace purchase— they’re moving people.
The strategy was built on three pillars of good people, good technology, and good value. It was about knowing that good is, well, good. Sometimes we don’t need top-of-the-range and best-in-class…we just want to know that the job will be done well, for a decent price. Customers aren’t expecting all the bells and whistles, because we’re all feeling the crunch—we want someone who understands that the items to be moved tell a story of people’s lives, and that they’d like to get on with living it.
The visual identity is centered around the “snap” icon. Perfect for symbolising the brand’s focus on efficiency and ease of use, while still being innately human.The wordmark incorporates an exclamation mark to again reinforce their focus on efficiency when used in isolation.
We brought the identity to life with a striking Electric Crimson colour, making the brand instantly recognisable—especially on the fleet. A range of hand iconography were developed to extend the brand’s visual language—integrating playfully into copy.
The brand is digital-first, while anchored in human elements and language to reinforce the people on the frontline and the customers they dedicatedly serve.
“A big thanks to Quan, Nadine and the team. We work in a highly competitive, often commoditised industry. Standing out is tough, but you pushed us to be bold in our rebranding and our staff, partners and customers all love the outcome. I’ve gone from embarrassed to having a brand that I want to post everywhere. It was frankly a little scary but we couldn’t be happier with the results.”
—Ben Stickland, Instamove Founder.
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