JUMPSUIT
Reputation is everything
JUMPSUIT are seasoned experts—trusted by C-suites, boards, and high-growth companies to navigate moments of risk, transformation, and visibility. While they had built reputations for others, their own brand lacked the elevated identity to match their authority and vision.
The task called for a refreshed identity that could walk the line between discretion and presence. Their design language should resonate with a full a spectrum of professionals, instilling trust and signaling innovation without being over-designed or too playful when conveying human authenticity. The challenge was to create a system that looked polished and worked hard—a flexible, editorial-inspired brand that could stand strong in boardrooms and across digital platforms. It had to convey what JUMPSUIT delivers every day: clarity, conviction, and control.
The refreshed identity centres on the concept of reflection—symbolising Jumpsuit’s ability to hold a mirror to brands and help them see themselves with renewed clarity.
A custom logomark, with symmetrical “J” and “T” characters, elegantly embodies this idea. The identity system pairs monochrome photography with sharp graphic motifs and typographic restraint, balancing warmth and professionalism.
The monogram is equally strong in motion and stillness—adaptable across digital, print, and environmental formats. The result is a design language that communicates conviction, strategy, and discretion, while remaining visually distinctive and contemporary. It positions Jumpsuit as a trusted guide through transformation and growth.
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Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
