Szen
Leaving the world better than we found it
For what binds us—creating lasting impact through a portfolio that genuinely improves living.
For their next chapter, articulating the new direction of Szencorp was key to defining their pivot from family legacy to a trusted and sustainable brand—defining their business for a new generation. With value alignment across sustainability, ethics, and connection, we were tasked with honouring heritage and lighting an inspiring path into tomorrow.
Through strategic insights and thoughtful storytelling, we worked in partnership with the Szencorp team to redirect their brand approach. The direction blends purpose and environmental care, showing how they can translate individual businesses into one ecosystem of ethical innovation and long-term custodianship—holding promises that can be delivered across generations.
The website, digital marketing and social media channels highlight its portfolio, values, and impact stories, fostering engagement and transparency with stakeholders.
The brand’s print collateral and physical presence promote Szen’s long-term vision and impact goals—from eco-friendly stationery and seed paper invitations, to conceptual custom furniture from repurposed waste, proposed signage referencing the logomark and the promise of bespoke office spaces, Szen reinforces their sustainability and community focus.
From corporate and focused business to a multi-faceted and human-centred approach brand—new core brand pillars were established to bridge a hybrid model structure. Szen combines stewardship with brand independence, protecting their existing service equity while given them room to define a new legacy for the future.
More Projects
Strategy, Creative Direction, Voice & Content, Brand Identity
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Quincy
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
LDK
Amber Property Group
CAPAX
Toga Group
Far East Group
