Linda Boronkay
A Curation of Taste
Linda Boronkay sought a brand identity that captured her distinct aesthetic and meticulous design philosophy—an eclectic blend of bespoke, contemporary, and antique elements that set her interior design practice apart.
After collaborating on the award-winning hotel Osborn House, Linda Boronkay the former Global Design Director of Soho House asked us to redefine her eponymous brand expression and create an identity that reflected the unique aesthetic she brought to each of her projects in Architecture, Interior and Furniture design.
Linda’s work is utterly unique where every detail is considered—an eclectic mix of bespoke pieces, contemporary finishes and market-found antique items. She required a brand that reflected this aesthetic and design philosophy, something that was unlike any other interior design brand and differentiated the business.
Inspired by her unique perspective and phenomenal work, we created a customised wordmark that drew inspiration from art nouveau and European classicism. The typographic system we developed was purposefully diverse in application creating a layered approach across brand expression.
We created a toolkit of assets that allowed the client to apply across brand touch-points from stationery, digital presence and social media to bespoke furniture, lighting and objet de art.
Recognised in Phaidon as one of the World’s Best Contemporary Interior Designers and with over 38,000 followers on Instagram. The rebrand has elevated the brand has solidified Linda as an influential force in interior design, elevated the visual expression of her business to authentically represent the design philosophy, aesthetic and approach she delivered in her own work.
More Projects
Brand Identity, Art Direction
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
Hesperia
Amber Property Group
