Nike Court campaign and art direction by Studio Payne

Nike Court
Dylan Alcott Global Campaign

Nike Court campaign and art direction by Studio Payne

Studio Payne provided art direction for Nike Court’s global initiative launch during the Australian Grand Slam. Featuring 10 time grand slam winning  world number one—Dylan Alcott.

Nike Court campaign and art direction by Studio Payne
Nike Court campaign and art direction by Studio Payne
Nike Court campaign and art direction by Studio Payne

The campaign was brought to life across billboards, guerrilla out of home, digital, social and in-store.

Nike Court campaign and art direction by Studio Payne
Nike Court campaign and art direction by Studio Payne
Nike Court campaign and art direction by Studio Payne
Nike Court campaign and art direction by Studio Payne
Collaborators
Photographer
Thierry Des Fontaines