Stellar Fertility
A sanctuary shaped by compassion & expertise
Originally under Life Fertility, the Fitzroy clinic felt it was time to reflect their unique culture, clinic expansions, and a vision to change the industry. We partnered with the team on naming and identity development to create Stellar Fertility.
The new brand is their promise to the world—to nurture the journey, to truly see people, and to create a place where hope is held.
The identity navigates themes of precision and nurture, representing a space that feels like a sanctuary—not a medical clinic.
The softness of the colour palette, typography, and language expresses the haven that the team has lovingly built. The natural form of the custom logo captures the compassion and commitment, while the staggered L’s reference the floral art direction and the growth of the journey. The S monogram speaks to all the moving parts coming together—like twisting DNA or a zygote splitting in two—inspired by the formation of a star.
Empowering patients through knowledge, respecting each stage, and connecting to their patients on a human level—Stellar’s holistic approach translates across the assets. Every decision is made with care and precision, without feeling clinical.
The rebrand has allowed the business move, together, towards the mark they want to make on the world.
More Projects
Brand Identity, Design, Voice & Content, Art Direction, Signage & Wayfinding
Selected Clients
Google
Nike
Woolworths
Macro
QV Melbourne
Burwood One
Mirvac
Westside India
Zudio India
Eva
Art of Soule
Play-ground Coffee
Total Fusion Platinum
Tourism Victoria
JCDecaux
Open House Melbourne
Linda Boronkay
Genius Childcare
Mayfield Childcare
The Next Step
Hale Gym & Spa
Accor Hotels
Little National Hotel
Osborn House
DOMA Hotels
Hotel Realm
Louis Restaurant
Med Restaurant
The Alby
Leyla Bar
The Motley Hotel
Evra Restaurant
Quincy
Dexus
GPT
ISPT
Cbus Property
Charter Hall
Stockland
Colliers
Grollo Group
DOMA Group
Cavcorp
LDK
Amber Property Group
CAPAX
Toga Group
Far East Group
